There is strong support for the notion that visual observations are utilized in an optimal manner to allow the best possible detection or localization performance. The signal detection theoretic approach (Green & Swets,
1966) applied to visual search can account for many visual search phenomena with short display durations (see review by Verghese,
2001). Simply put, the approach hypothesizes that people make optimal use of uncertain sensory observations. This notion now has strong support from a wide range of studies manipulating the nature of the visual information available to observers in various detection or localization tasks. For example, the set size effect is due to each additional display item contributing uncertainty to the decision process (Cameron et al.,
2004; Eckstein, Thomas, Palmer, & Shimozaki,
2000). Conjunction searches can also be understood in terms of optimal inference based on uncertain visual observations along multiple visual feature dimensions (Eckstein,
1998; Eckstein et al.,
2000). Search asymmetry effects can be understood when display items have unequal levels of internal uncertainty associated with them (Dosher, Han, & Lu,
2004; Vincent,
2011). Distracter heterogeneity effects can also be explained (Dosher, Han, & Lu,
2010) and show that decisions of target presence is based on an optimal use of uncertain visual observations (Ma, Navalpakkam, Beck, Berg, & Pouget,
2011; Vincent, Baddeley, Troscianko, & Gilchrist,
2009). In summary, there is strong support for the notion that visual stimuli are near-optimally assessed by observers for the degree of evidence that either a target is present or absent (in detection tasks), or in one location or another (in AFC localization tasks).