A common explanation of behavioral bias is that perceptual and exploratory biases follow the hemispheric dominance of specific visual-processing modules in the brain. For instance, in the case of faces, behavioral evidence shows that human subjects, presented with chimeric stimuli composed of two half-faces, report identity, gender, and emotion based on the features appearing in the left hemifield (Burt & Perrett,
1997; S. H. Butler & Harvey,
2005; Chiang, Ballantyne, & Trauner,
2000; Gilbert & Bakan,
1973; Heller & Levy,
1981; Levy, Heller, Banich, & Burton,
1983; Luh, Redl, & Levy,
1994; Mattingley, Bradshaw, Nettleton, & Bradshaw,
1994). In tasks with text stimuli, the right hemifield is dominant (Bryden,
1965; Heron,
1957; Kimura,
1966), and the left hemifield dominates in choices between identical but mirror-reversed asymmetrical images, such as those showing different gradients of brightness (Mattingley et al.,
1994; Nicholls, Bradshaw, & Mattingley,
1999) or distributions of dots (Luh et al.,
1994; Luh, Rueckert, & Levy,
1991). Interestingly, in contrast to these examples of left-hemifield bias, the bias in reporting of content is to the right when the task is to judge the aesthetics of pictures or paintings. Right-handers prefer images with the most important content located to the right (Chokron & De Agostini,
2000; De Agostini, Kazandjian, Cavézian, Lellouch, & Chokron,
2010; Levy,
1976). Some explanations for this discrepancy have been attempted, such as the idea that the rightward content of the picture balances the subject's leftward attentional bias (Levy,
1976) or that attracting the gaze to the right leaves most of the image in the left visual field to be evaluated by the right hemisphere (Beaumont,
1985). All these behavioral studies agree, though, that the left and right hemispheres process visual content differently.