In neural terms, several electrophysiological investigations have found single neurons responsive to faces in the infero-temporal cortex of monkeys, the “end-point” of the ventral visual hierarchy (Gross, Rocha-Miranda, & Bender,
1972; Bruce,
1982; Perrett, Rolls, & Caan,
1982; Desimone, Albright, Gross, & Bruce,
1984; Perrett et al.,
1984; Rolls,
1984). Similar observations have been made in humans in medial temporal lobe structures (Kreiman, Koch, & Fried,
2000). Several neuro-imaging studies have shown the existence of higher-level brain regions (such as the fusiform face area [FFA]) that selectively process facial information (Sergent, Ohta, & MacDonald,
1992; Haxby, Horwitz, Ungerleider, Maisog, Pietrini, & Grady,
1994; Kanwisher et al.,
1997; Kanwisher, McDermott, & Chun,
1999), although some models of face recognition have conjectured that gender discrimination could occur in more posterior temporal areas (Bruce & Young,
1986). Consequently, it is not unreasonable to suppose that our stimuli differentially activate neurons in such high-level areas, and that gender discrimination can rely on the selectivity of these neurons. Some evidence shows that these areas can be modulated by attention (Wojciulik, Kanwisher, & Driver,
1998; O’Craven, Downing, & Kanwisher,
1999; Pessoa, McKenna, Gutierrez, & Ungerleider,
2002), but the present results indicate that the residual activity in the near absence of attention is sufficient for the efficient processing of faces. Our findings, together with those of Li et al. (
2002) and Rousselet et al. (
2002), suggest that the activation of such high-level neuronal populations can take place in the near-absence of attention.