Researchers are often worried about possible contamination of their threshold measurements by response bias. The use of forced-choice methods avoids the worrisome bias stemming from criterion placement or shifts in single-interval (yes–no) methods, but it may suffer from a different type of bias: temporal or position bias. An observer may have a preference (bias) for a certain interval in time (IFC) or a position in space (AFC). Some observers may be biased to see stimuli on the left half of the screen, whereas other observers may be biased to see stimuli on the right. Bias may not only be perceptual; however, right-handed observers may, for example, be biased to press the right button on the response keyboard. We will assume that this type of bias for a certain position in time or space is constant irrespective of the performance level but that it can, of course, be overcome given sufficiently strong sensory information. In theory, such a bias can be corrected for using methods from SDT. However, standard tools from SDT give little guidance in the case considered here. First of all, SDT usually deals with the case where the bias is varied but the performance level is fixed. The objective of the researcher is to find a good measure for the sensitivity and treat the bias as a nuisance parameter. This is in contrast to measurements of psychometric functions where the sensitivity is varied and the bias is assumed to be constant. There are several bias measures in the literature, but there have been few attempts to trace isobias curves to validate these measures (Dusoir,
1983,
1975). Secondly, SDT has seldom been applied to the
m-AFC case where
m is greater than 2. The reason for this is that the mathematics required for the generalization to the
m-alternative case is “rather clumsy” (Luce,
1963) and the numerous assumptions necessary have much less empirical support than those required for yes–no or 2-AFC methods. Luce's choice model, on the other hand, is much simpler and, in most cases, is a viable alternative to SDT. For yes–no, Luce's choice model leads to ROC curves that are very similar to the Gaussian equal variance signal detection model. The few studies that compared the signal detection model to Luce's choice model have found that the signal detection model fits the data slightly better but that Luce's choice model is in any case a very good approximation (Luce,
1963,
1977; Treisman & Faulkner,
1985). However, for our purposes, Luce's choice model has the advantage that it is straightforward to generalize it to
m-AFC (Luce,
1963) and that the bias term is easy to interpret. Hence, we will use Luce's choice model to separate sensitivity from response bias, be it temporal or position bias. In this model, the probability to respond with alternative
i given that the stimulus
s is presented at alternative
j is given by
The parameters
bi can be interpreted as bias terms. If their sum is normalized to 1, they give the a priori probability of the participant to respond with a certain alternative—irrespective of performance level. The
ηs,i,j model the sensitivity of the participant to stimulus
s. If the sum of all
ηs,k,j over
k is normalized to 1, we can interpret them as response probability for an unbiased observer. It is usually assumed that the probability that an unbiased observer correctly detects the stimulus does not depend on the alternative
j at which it is presented; that is, the sensitivity is the same for all alternatives. If it is further assumed that, for an unbiased observer, the errors are spread evenly among all wrong alternatives, one parameter
ηs is enough to model the sensitivity of the participant. In this case, the
ηs,i,j are chosen to be
ηs,j,j =
ηs and
ηs,i,j = (1 −
ηs)/(
m − 1) for
i ≠
j. The model can be fitted by maximizing the likelihood of the data and optimizing over the
m response bias terms and the sensitivity term for each block. This is what we have done to all participants and to all our methods. One example for observer D.C. is shown in
Figure 7.