Another way of dealing with the binding problem is to study contextual effects; that is, how the perception of a particular object varies with the context it appears in (Levitt & Lund,
1997; Sengpiel, Sen, & Blakemore,
1997; Somers et al.,
1998). The spatial features of such interacting phenomena have been well studied, but there have been relatively few studies concerning the temporal aspects of the contextual effect. A high-frequency visual flicker, for instance, may change the subjectively perceived pitch of a sound (it seems higher; Gebhard & Mowbray,
1959; Welch, DuttonHurt, & Warren,
1986). A simple flash presented simultaneously with several beeps leads to the illusion of several flashes (Shams, Kamitani, & Shimojo,
2000). This multimodal flicker illusion or double flash illusion has triggered several studies. It has been demonstrated that the mechanism behind this illusion is not merely a bias in the criterion level (McCormick & Mamassian,
2008), and this finding has been supported by electrophysiological studies indicating that at least some of these illusions give rise to a percept of a real second flash. Electroencephalogram (EEG) studies have revealed significantly higher oscillatory activity, induced gamma band responses, and supra-additive audiovisual interactions during such illusions (Bhattacharya, Shams, & Shimojo,
2002). EEG and evoked potential experiments have led to the findings that the perception activity is strongly modulated during the illusory flash as is the latency in trials in which the illusory flash was perceived (Shams, Kamitani, Thompson, & Shimojo,
2001).