Observers binocularly inspected a horizontal grating for 20 min while it alternated between chromatic (red and black) and achromatic (black and white, or BW) states every 10 s (
Figure 1a). We measured the impact of this sustained induction on perception (see
Methods). Contrary to the theories mentioned above (Allan & Siegel,
1993; Dodwell & Humphrey,
1990; Murch,
1976), the induced horizontal orientation appeared significantly less green (thus interpreted as more red) in comparison with its non-induced, orthogonal (vertical) counterpart (
p < 0.02; for details of statistical procedure, see
Statistical analysis section; Foster and Bischof,
1991;
Figures 1b and
1c) for each of the six observers. The effect barely diminished 24 hours after induction (
Figure 1e). Tests using single gratings showed that the change in percept illustrated in
Figure 1c resulted from a change in the perceived color of the induced as well as the non-induced (orthogonal) orientations in the test. The horizontal grating appeared redder and the vertical grating appeared greener after induction than before (
Figure 1d). We term the resulting aftereffect the
anti-McCollough effect, as it is in the direction opposite the McCollough effect. In essence, the anti-McCollough effect that resulted from adaptation to a red and achromatic horizontal grating sequence simulated a regular McCollough effect that results from adaptation to a red vertical grating.
The results of an analogous experiment using vertical inducers ( n = 3) in place of horizontal were similar. There was a significant ( p < 0.05) anti-McCollough effect (i.e., induced vertical appeared less green than non-induced horizontal).