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Yoshihiko Yagi, Tadashi Kikuchi; The effect of previously exposed configurations on the affective ratings and the difficulty ratings of target detection. Journal of Vision 2008;8(6):871. https://doi.org/10.1167/8.6.871.
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© ARVO (1962-2015); The Authors (2016-present)
The contextual cueing effect (CC) refers to the phenomenon in which visual search performance is faster for targets appearing in previously exposed configurations than for targets appearing in new configurations. We investigated whether the learned configurations affect other types of response such as affective evaluation. Participants were asked to search T-target among rotated L-distractors. The mean reaction time showed a typical CC. Then, participants were asked to evaluate how much they like the repeated or new configurations (Experiment 1), or how much they feel the difficulty of target detection (Experiment 2). The results showed that both the liking and difficulty ratings for the repeated configurations were lower than those for the new configurations.
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