August 2010
Volume 10, Issue 7
Vision Sciences Society Annual Meeting Abstract  |   August 2010
Incentive salience in human visual attention
Author Affiliations
  • Clayton Hickey
    Department of Cognitive Psychology, Vrije Universiteit Amsterdam
  • Leonardo Chelazzi
    Department of Neurological and Visual Sciences, University of Verona - Medical School
  • Jan Theeuwes
    Department of Cognitive Psychology, Vrije Universiteit Amsterdam
Journal of Vision August 2010, Vol.10, 31. doi:
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      Clayton Hickey, Leonardo Chelazzi, Jan Theeuwes; Incentive salience in human visual attention. Journal of Vision 2010;10(7):31.

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      © ARVO (1962-2015); The Authors (2016-present)

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Reward-related midbrain dopamine guides animal behavior, creating automatic approach towards objects associated with reward and avoidance from objects unlikely to be beneficial. Using measures of behavior and brain electricity we show that the dopamine system implements a similar principle in the deployment of covert attention in humans. Participants attend to an object associated with monetary reward and ignore an object associated with sub-optimal outcome, and do so even when they know this will result in bad task performance. The strength of reward's impact on attention is predicted by the neural response to reward feedback in anterior cingulate cortex, a brain area known to be a part of the dopamine reinforcement circuit. These results demonstrate a direct, non-volitional role for reinforcement learning in human attentional control.

Hickey, C. Chelazzi, L. Theeuwes, J. (2010). Incentive salience in human visual attention [Abstract]. Journal of Vision, 10(7):31, 31a,, doi:10.1167/10.7.31. [CrossRef]

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