Eye movement strategies deployed by humans to identify conspecifics are not universal. Westerners preferentially fixate the eyes and mouth during face recognition, whereas strikingly Easterners focus more on the central facial region. However, when, where and how Preferred Viewing Locations (PVLs) for high-level visual stimuli are coded in the human brain has never been directly investigated. To this aim, we simultaneously recorded eye movements and electroencephalographic (EEG) signals of Western and Eastern observers while they performed face identification of learnt identities. To avoid complex EEG artifacts generated by multi-oriented saccades, we defined 9 equidistant Viewing Positions (VPs) covering the internal facial features and presented the faces centered on a random VP for 100 ms (Figure 1), hence controlling for foveal and extrafoveal information sampling. The fixation maps extracted from a prior free-viewing condition corroborated cultural diversity in PVLs (Figure 2) despite similar behavioral performance. Conventional component-based electrophysiological analyses revealed only sensitivity to VPs on the P1 component. However, to properly establish potential modulations of EEG signals as a function of PVLs, we extracted the average Z-scored fixation intensity from the fixation maps around non-overleaping VP regions (VPZs). Then, we computed a component-free data-driven spatio-temporal regression between the VPZs and EEG amplitudes (Figure 3). This novel approach revealed, in both groups of observers, a marked direct relationship between VPZ fixation intensity and the amplitudes of the EEG around 350 ms over the well-defined face-sensitive N170 network: the larger the EEG amplitudes, the greater the VPZ on the matching VPs. This effect was unrelated to a burst of microsaccades occurring in this time window. Our data show that cultural fixation preferences for faces are related to identical post-perceptual neurophysiological responses over the occipito-temporal cortex. Humans from different cultures deploy distinct eye movement strategies, but they crucially rely on a universal neural tuning.