First, we investigate landing positions within fixated objects in photographs of real-world scenes. If attentional selection in real-world scenes is object-based, viewers should prefer to saccade to the center of objects. This working hypothesis is motivated by the finding of a
Preferred Viewing Location (PVL, Rayner,
1979; see also Rayner, Liversedge, Nuthmann, Kliegl, & Underwood,
2009) in reading, which was shown to generalize to an object-viewing task (Henderson,
1993). Compared to picture viewing, reading takes place in a highly structured visual environment. The “scene” consists of well-defined word objects, and most of the time the eyes simply move from left to right through a line of text. Current theories of gaze control in reading assume that eye guidance in reading is word-based (cf., Radach & Kennedy,
2004). The central piece of evidence in support of word-based eye guidance is the observation of a PVL (see Yang & Vitu,
2007, for discussion). The PVL is derived from calculating the distributions of letter-based landing positions within words. These distributions resemble truncated Gaussian distributions with a mean that is typically at or somewhat left of word center. The mean of the distribution is the PVL. The phenomenon has been replicated many times (e.g., McConkie, Kerr, Reddix, & Zola,
1988; McDonald & Shillcock,
2004; Nuthmann, Engbert, & Kliegl,
2005; Vitu, O'Regan, & Mittau,
1990). Accordingly, most reading theories (e.g., E-Z Reader: Reichle, Rayner, & Pollatsek,
2003; SWIFT: Engbert, Nuthmann, Richter, & Kliegl,
2005) assume that the eyes target the center of the word as the optimal viewing position (OVP). The variance in landing positions around the OVP/PVL is thought to be due to visuomotor constraints (McConkie et al.,
1988). Empirical research has shown that the length of the fixated word has a moderate effect on the PVL: For longer words, the PVL moves somewhat to the left, toward a location between the beginning and the middle of a word (Rayner,
1979). By far the largest influence on mean and standard deviation of the Gaussian PVL curve is exhibited by launch site distance (McConkie et al.,
1988; Nuthmann et al.,
2005; Rayner, Sereno, & Raney,
1996). Finally, the parameters of the PVL slightly differ for different types of fixations like first-pass single fixations, refixation cases, or fixations following inter-word regressions (e.g., McDonald & Shillcock,
2004; Nuthmann & Kliegl,
2009).