Whereas these effects of attention on visual
performance are well established, a recent series of experiments demonstrates that attention also modulates the
phenomenological appearance of several low-level stimulus features, a proposition that has been debated for more than a century (James,
1890/1950; von Helmholtz,
1910). To test subjective perception, a paradigm has been developed in which observers perform a task contingent upon a comparative judgment between two stimuli, while an uninformative cue directs spatial attention to one of the stimuli (Carrasco, Ling, & Read,
2004). For example, observers are asked to report the orientation of the higher contrast stimulus. By pressing one key, observers convey information regarding both properties, and they implicitly report their subjective experience of contrast. Changes in apparent contrast are measured in terms of shifts of the point of subjective equality (PSE), at which the two stimuli appear equal. This 2 × 2 alternative forced choice (AFC) paradigm enables an objective and rigorous study of attention and subjective experience (Luck,
2004; Treue,
2004). Using this paradigm, attention has been shown to alter appearance of contrast (Carrasco, Fuller, & Ling,
2008; Carrasco et al.,
2004; Fuller, Park, & Carrasco,
2009; Fuller, Rodriguez, & Carrasco,
2008; Hsieh, Caplovitz, & Tse,
2005; Liu, Abrams, & Carrasco,
2009; Störmer, McDonald, & Hillyard,
2009), spatial frequency (Abrams, Barbot, & Carrasco,
2010; Gobell & Carrasco,
2005), gap size (Gobell & Carrasco,
2005), color saturation (Fuller & Carrasco,
2006), size of a moving object (Anton-Erxleben, Henrich, & Treue,
2007), motion coherence (Liu, Fuller, & Carrasco,
2006), flicker rate (Montagna & Carrasco,
2006), and speed (Fuller et al.,
2009; Turatto, Vescovi, & Valsecchi,
2007). An additional advantage of the 2 × 2 AFC paradigm is that it provides concurrent assessment of appearance and performance: In addition to altering appearance, attention improves performance at the cued location, indicating that attention has been successfully manipulated (Abrams et al.,
2010; Anton-Erxleben et al.,
2007; Carrasco et al.,
2004; Fuller & Carrasco,
2006; Fuller et al.,
2008; Ling & Carrasco,
2007; Liu et al.,
2006,
2009).