One of the most prominent factors that has been considered in the context of time perception is
attention (e.g. Brown,
1985; Cantor & Thomas,
1977; Casini & Macar,
1997; Enns, Brehaut, & Shore,
1999; Fraisse,
1963; Hicks, Miller, Gaes, & Bierman,
1977; Lejeune,
1998; Macar, Grondin, & Casini,
1994; Mattes & Ulrich,
1998; Pariyadath & Eagleman,
2007; Thomas & Weaver,
1975; Treisman,
1963; Tse, Intriligator, Rivest, & Cavanagh,
2004; van Wassenhove, Buonomano, Shimojo, & Shams,
2008; Yeshurun & Marom,
2008). Some of the connections between attention and time perception are theoretical: in the influential ‘attenuation’ model, for example, diverting attention from temporal to nontemporal information processing (such as to a secondary task) reduces the number of temporal signals processed during an event and decreases its apparent duration (Thomas & Weaver,
1975; Treisman,
1963). Such effects may also arise due to attention driving arousal (Sokolov,
1963) which in turn accelerates the pulse rate of an internal pacemaker (Treisman,
1963). This is consistent with demonstrations that the duration of an unexpected (infrequent) object may appear longer compared to standards—especially since in some cases such dilation only appears for objects displayed for relatively long durations (e.g. for 400 ms but not 100 ms; Ulrich, Nitschke, & Rammsayer,
2006). The authors of this previous study accounted for this constraint by suggesting that arousal does not arise instantaneously, but itself requires some time to increase the speed of the internal pacemaker.