How are human faces processed? This question has inspired psychological research for decades (see, e.g., Bruce & Young,
1998) and has influenced the understanding of a wide range of important issues, such as human social interaction (see, e.g., Kleinke,
1986), disorders of visual perception (see, e.g., Ellis, Young, Quayle, & De Pauw,
1997; Morrison, Bruce, & Burton,
2001; Moscovitch, Winocur, & Behrmann,
1997), the reliability of eyewitness testimonies (e.g., Burton, Wilson, Cowan, & Bruce,
1999; Jenkins & Burton,
2008a; Megreya & Burton,
2006), and automatic person recognition systems (see, e.g., Jenkins & Burton,
2008b; Sinha, Balas, Ostrovsky, & Russell,
2006). Only a small proportion of this work has used eye movements to study face perception. This is surprising, as eye fixations are necessary to encode, identify and remember the details of visual objects, and considering that information from eye movements provides a real-time basis for observing internal visual processing (for reviews, see Henderson,
2003,
2007; Rayner,
1998). Moreover, previous studies that have used eye movements to investigate face perception have focused exclusively on frontal face stimuli (Althoff & Cohen,
1999; Haith, Bergman, & Moore,
1977; Henderson, Williams, & Falk,
2005; Janik, Wellens, Goldberg, & Dell'Osso,
1978; Walker-Smith, Gale, & Findlay,
1977), despite the fact that faces are frequently encountered in a non-frontal view. In this study, we explore this gap in knowledge by measuring eye movements during the presentation of frontal, mid-profile and profile views. To anticipate, we found that the majority of fixations were directed at the eyes and, to a lesser extent, the nose and mouth, consistent with previous studies in this field. However, changes in viewpoint induced
qualitative shifts in the sampling behavior of facial features, particularly shortly after face onset. This pattern arises from the center-of-gravity effect, which draws initial fixations invariably to the geometric center of a stimulus. This effect has gone unnoticed in previous research, because this region coincides with the location of the eyes and nose in frontal faces.