Measuring the impact of scientific articles is of interest to authors and readers, as well as to tenure and promotion committees, grant proposal review committees, and officials involved in the funding of science. The number of citations by other articles is at present the gold standard for evaluation of the impact of an individual scientific article. Online journals offer another measure of impact: the number of unique downloads of an article (by unique downloads we mean the first download of the PDF of an article by a particular individual). Since May 2007,
Journal of Vision has published download counts for each individual article. So far as we know, we are the only scientific journal providing these numbers. In the most recent accounting in July, 2008, the top five articles were each downloaded between 1,993 and 3,478 times. While we cannot equate download of an article with actually reading it, these are nonetheless remarkable numbers. The reader may wonder how total downloads of an article compare with the more traditional measures of citation count. Elsewhere I and others have discussed the differences between, and advantages and disadvantages, of download and citation counts (Watson,
2007) (Brody, Harnad, & Carr,
2006; Deciphering citation statistics,”
2008; Perneger,
2004). In this note, I discuss the degree of correlation between these two measures.
Before proceeding to the analyses, it is worth contemplating potential outcomes. Since downloads and citations are in some respects complementary measures, we should not expect perfect correlation. But substantial correlation, joined to the fact that downloads generally precede citations, would mean they provide a useful early predictor of eventual citations.