The manner in which attention is allocated during search appears to be partially determined by the visual properties of the scene being searched. For example, attention can be captured by certain visual features such as onsets (e.g., Theeuwes, Kramer, Hahn, Irwin, & Zelinsky,
1999; Yantis & Jonides,
1984) and unique colors (e.g., Theeuwes,
1994; Theeuwes & Burger,
1998). Evidence suggests that even when observers know exactly where the target of their search will appear, highly salient features known never to be associated with the target item can still capture attention in a seemingly stimulus-driven manner (Christ & Abrams,
2006). These findings suggest that in certain situations, visual salience plays a dominant role in controlling the direction of attention. Consistent with this notion, some models of visual attention predict the allocation of attention based largely or solely on the visual properties of a scene (e.g., Itti,
2006; Itti & Koch,
2000). However, cognitive or top-down factors also appear to play an important role. Attention is often allocated to objects sharing common features with a target object, suggesting that the goal or “attention set” of the observer plays a significant role in determining the allocation of attention (e.g., Folk, Remington, & Johnston,
1992; Folk, Remington, & Wright,
1994). In other words, observers can modify their top-down attentional control settings depending on the nature of the task to allow efficient guidance of attention to the target. Attentional guidance in the form of memory for which items have already been searched, and memory for previous encounters with repeated search displays, also point to an important role of top-down control (Boot, McCarley, Kramer, & Peterson,
2004; Brockmole & Henderson,
2006; Peterson & Kramer,
2001). Consistent with these findings, other models and theories of visual attention predict the allocation of attention based on both top-down and bottom-up factors, with top-down factors playing a significant or dominant role (e.g., Heinke, Humphreys, & Tweed,
2006; Henderson, Brockmole, Castelhano, & Mack,
2007; Wolfe,
1994).