A primary endeavor of the vision research community has been to improve our understanding of visual search, the process through which an observer locates an item in the visual field. A wealth of research has investigated the role played by visual attention in search, from detecting objects in space (McCarley & Kramer,
2007; Wolfe & Horowitz,
2004) to identifying and subsequently acting upon them (Desimone & Duncan,
1995; Treisman,
1988). Two sources of information that drive attentional deployment in a scene are generally acknowledged: bottom-up information, often described as bottom-up “salience,” which reflects various contrasts in the incoming stimulation (Itti & Koch,
2001; Treisman & Gelade,
1980; Wolfe,
1994), and top-down information, which reflects various aspects of the state of the observer such as knowledge and goals (Wolfe,
1994; Yantis,
1998). One additional top-down source of information that has lately been the focus of much research is recent experience, that is, how is it that our recent experience in a search task impacts our behavior in a similar search in the future (e.g., contextual cuing; Chun,
2000; Chun & Jiang,
1998; Lleras & Von Mühlenen,
2004). This influence extends to relatively “efficient” bottom-up search scenarios, such as the so-called “pop-out” search, in which observers are asked to detect (or identify) a uniquely salient oddball in a search display. Reaction times (RTs) in pop-out search tasks are typically unaffected by set size (or sometimes even decrease with increasing set size), which has been taken as a crucial indication that the pop-out scene is being processed in a parallel (or extremely efficiently) manner and, further, that the “pop-out” item automatically captures attention. Yet, even in these search tasks, recent experience matters greatly. Groundbreaking work on this topic was performed by Maljkovic and Nakayama (
1994,
1996,
2000) who first coined the term “priming of pop-out” (PoP), a term meant to illustrate the finding that repeating the oddball-defining feature in a pop-out search display across successive trials substantially decreases search times for the oddball target (see also Kristjánsson, Vuilleumier, Schwartz, Macaluso, & Driver,
2007; McPeek & Keller,
2001). That is to say, when looking for a color oddball, participants will find a red target faster on trial
N, if on trial
N − 1, the pop-out target was also red (even though, presumably, on both trials, the red target popped out). Furthermore, more recent research has also indicated that the repetition (or alternation) of the distractor color in a pop-out task also influences search: search facilitation also occurs following the repetition of distractor features across consecutive trials, and this effect can be methodologically separated from target-repetition effects (Kristjánsson & Driver,
2008; Lamy, Antebi, Aviani, & Carmel,
2008).