In the domain of feature search, Maljkovic and Nakayama (
1994,
1996,
2000) discovered that the deployment of attention is also affected by the repetition of the defining target feature. In their seminal study, Maljkovic and Nakayama (
1994) had participants detect the trimmed side of the pop-out target (i.e., a uniquely colored diamond). To evaluate the influence of top-down knowledge on the search for a pop-out target, the probability of a change in the target color was varied from 0 to 1 across different blocks of trials. The rationale behind this manipulation was as follows: if the observers' knowledge of the target color played a crucial role in determining visual search performance, then no differences in response times (RTs) for target discrimination would emerge between the blocked (probability of change = 0) and the alternating (probability of change = 1) conditions because, in both conditions, observers could predict with complete certainty the target color on each trial (i.e., red, red, …, red in the blocked condition; red, green, red, green, …, red, green in the alternated condition). Although the degree of knowledge was comparable in the two conditions, RTs were shorter when the same target feature was repeated instead of alternated. The authors suggested that this was the result of a purely passive and implicit form of memory that is cumulative, lasts approximately 30 seconds, and whose effects “…are not overcome by knowledge, expectancy, or intentions knowledge” (Nakayama, Maljkovic, & Kristjánsson,
2004, p. 403). The authors termed this phenomenon “Priming of Pop out” (PoP). Although not directly concerned with the PoP phenomenon, a recent study Theeuwes, Reimann, and Mortier (
2006) reached a similar conclusion by showing that feature-based knowledge, induced by a valid cue indicating the defining feature of the upcoming target (e.g., color), has no measurable impact on the deployment of attention in singleton search. Rather, the speed with which attention is allocated to the singleton for further in-depth analysis can be completely accounted for by a trial-by-trial bottom-up priming effect. Hence, echoing Maljkovic and Nakayama (
1994,
1996,
2000), Theeuwes and colleagues concluded that “in feature search there is no top-down modulation, only bottom-up priming” (Theeuwes et al.,
2006, p. 485). In sum, these studies suggest that top-down information, such as feature-based knowledge and expectations, does not influence singleton (or pop-out) search, which seems to be controlled only by bottom-up inter-trial priming.