However, we have several reasons to believe that orientation priming could be strong enough to survive the reduction observed when it is made task-irrelevant. First, using a similar design as the current study, Kristjánsson (
2006) did measure PoP with color as the task-relevant dimension and orientation as a completely task-irrelevant dimension (not the reported dimension as in Hillstrom,
2000) and found significant priming for both color and orientation, with larger priming effects for color than for orientation; thus, this aspect of the reversed results has already been shown. More importantly, we have reason to believe that the previous difficulty in obtaining orientation priming may be remedied by different task parameters and larger numbers of subjects. First, we have already shown that, in contrast to Hillstrom's (
2000) results, cumulative priming effects can be observed for targets defined by orientation. There are a number of differences between the two studies that could explain the greater cumulative priming effects we observed for orientation. For instance, Hillstrom (
2000) had many fewer participants in Experiment 2 (
N = 12) compared to our study (
N = 100) and in fact, although not significant, did show a trend for cumulative orientation priming, raising the possibility that the cumulative priming effect was present in Hillstrom (
2000) but was obscured by noise. Second, there are differences in how cumulative priming was measured between the two studies; Hillstrom (
2000) compared average RTs from 0 to 3 consecutive repetitions, whereas we compared the
size of consecutive priming effects from 1 to 3
or more consecutive repetitions. It may be that the inclusion of more than 3 consecutive repetitions increased the cumulative priming effects for orientation. Finally, the target-distractor orientation contrast was higher in our study (i.e., horizontal among vertical) than in Hillstrom's (
2000; i.e., tilted among vertical); thus, cumulative priming effects may have been stronger in our experiment due to build-up from more highly contrasting items. One might also argue that we observed greater priming for orientation than for color because orientation is more difficult than color as a target-defining feature, and previous work has shown that more difficult visual search tasks lead to greater priming effects (e.g., Lamy, Zivony, & Yashar,
2011; Meeter & Olivers,
2006). However, as mentioned above, several studies have shown greater priming for color versus orientation as the target-defining feature, despite the fact that search times are slower overall for targets defined by orientation than by color (e.g., Hillstrom,
2000; Kristjánsson,
2006; Lamy et al.,
2013). In short, it seems plausible that given our task parameters and an equivalent number of subjects, orientation priming might be observed even if it were task-irrelevant; however, further work is necessary to confirm this possibility.