Recent studies have determined that similar effects can be elicited within a modality (Apthorp, Alais, & Boenke,
2013; Bizley, Shinn-Cunningham, & Lee,
2012; Chatterjee, Wu, & Sheth,
2011), suggesting that the same general principles, though not necessarily the same physiological mechanisms, exist for processing brief stimuli both within and across different sensory modalities. Specifically, Bizley et al. (
2012) drew parallels between the principles that guide object formation and those that apparently govern these illusions; under such a scheme SIFIs and their unisensory equivalents are the brain's best guess at grouping rapidly presented sensory information. These authors demonstrated that obligatory, but imperfect, binding of such rapidly presented stimuli occurred when subjects were presented with competing streams of auditory and/or visual stimuli and were directed to try and attend to one stream only when reporting the number of flashes and/or beeps present on each trial. They found that, as with object formation, spatial proximity was an important cue in determining how subjects perceive conflicting stimuli, i.e., a sound on the attended side was more likely to elicit a SIFI than one presented on the unattended side (Bizley et al.,
2012). This contrasts with previous work that failed to demonstrate any influence of spatial proximity on the SIFI (Innes-Brown & Crewther,
2009). There are, however, two potentially important differences between these studies. First, the more complex task used by Bizley et al. (
2012), where stimuli were presented as competing streams, may have imposed cross-modal grouping rules more strongly. Second, Innes-Brown and Crewther (
2009) used tones as their auditory stimuli, whereas Bizley et al. (
2012) employed more complex stimuli that potentially elicited a stronger localization percept.