A potentially interesting aspect of the enhanced guidance effect is that it appears to be short-lived in some cases. Schmidt and Zelinsky (
2011; see also Meyers & Rhoades,
1978) reported a peak in selectivity for first saccades between 300 and 600 ms since cue offset, after which the proportion of initial saccades to the target declined again. Wolfe et al. (
2004) showed a similar decline in performance at later SOAs in a substantial number of their data sets, although it never quite reached significance. In the current
Experiment 2, a similar, but again nonsignificant, tendency for selectivity to decline at the longest latency was observed. The reason for the more pronounced transience in previous studies could have been that it may have been caused (partially) by the decaying visual trace of the cue. For example, the iconic memory representation has been estimated to vanish within few hundreds of milliseconds after the stimulus offset (Sperling,
1960), possibly related to the temporal persistence of the cortical activity as evoked by the visual stimulus (Ferber, Humphrey, & Vilis,
2005; Ruff et al.,
2007). If performance in the studies using an exact cue was driven by such a stimulus-based effect, this may have been more short-lived than an attentional set that is built in the absence of target preview. However, transient enhancement may also partially reflect the attentional response itself, as triggered by the cueing signal. Such a transient attentional enhancement have typically been found in spatial cueing tasks (e.g., Cheal & Lyon,
1991; Müller & Rabbitt,
1989; Nakayama & Mackeben,
1989), and was recently suggested to be related to the selection of a target from irrelevant distractor items (Wilschut, Theeuwes, & Olivers,
2011). Similarly, the attentional response as evoked by a feature cue may be boosted only for a brief period of time during which search is efficiently guided towards the target, but after this temporary boost, distractors start to gain strength and selectivity decreases (Olivers,
2010). The weak but consistent transient pattern across the studies investigating feature cueing rather than spatial cueing suggests that similar mechanism may operate in the feature domain, but future studies would be needed to directly investigate this.