The perception of bistable stimuli can be influenced by attention. This attentional modulation can be bottom-up, stimulus-driven (Carter & Cavanagh,
2007; Chong & Blake,
2006; Hancock & Andrews,
2007; Kamphuisen, van Wezel, & van Ee,
2007; Mitchell et al.,
2004; Ooi & He,
1999), and top-down instruction-driven (Chong, Tadin, & Blake,
2005; von Helmholtz,
1866/1925; Hol et al.,
2003; Lack,
1978; Peterson & Hochberg,
1983; Toppino,
2003; for a detailed comparison across various forms of visual rivalry, see Meng & Tong,
2004; van Ee et al.,
2005). There is also evidence for an interaction of bottom-up and top-down modulation (Brouwer & van Ee,
2006; Suzuki & Peterson,
2000). Interestingly, some evidence suggests that for percept choices top-down attention is equivalent to a moderate bottom-up change in stimulus contrast (Chong et al.,
2005; Chong & Blake,
2006). Recent advances in psychophysics (Blaser et al.,
1999; Boynton,
2005; Ling & Carrasco,
2006) and physiology (Treue & Maunsell,
1999; for a review, see Reynolds & Chelazzi,
2004) have converged to conclude that the neural mechanism underlying attention involves shifting the balance between neural gains of feature-selective neural pools, even in early stages of visual processing (Felisberti & Zanker,
2005; Saalmann, Pigarev, & Vidyasagar,
2007; Treue & Martinez-Trujillo,
1999; Treue & Maunsell,
1999; Wannig, Rodriguez, & Freiwald,
2007). To some extent, voluntary control and spatial attention shifts are associated with common activity in the posterior parietal cortex, suggesting voluntary control to be at least partially based on shifting the focus of attention (Slotnick & Yantis,
2005). The finding that the amount of voluntary control a subject can exert depends on stimulus features (Brouwer & van Ee,
2006; Suzuki & Peterson,
2000), and the demonstration of independent control over the two individual rivaling percepts (van Ee et al.,
2006) further adds to the suggestion that voluntary control influences perception by independent, attention-driven gain modulations at early stages in visual processing.