Many previous studies have reported comparable results between physically colored stimuli and synesthetically colored stimuli (Hubbard, Arman, Ramachandran, & Boynton,
2005; Palmeri et al.,
2002; Ramachandran & Hubbard,
2001; Smilek, Dixon, Cudahy, Merikle,
2001; Wagar, Dixon, Smilek, & Cudahy,
2002). It is important to note that results of some of these studies are based only on subjective report (Hubbard et al.,
2005; Ramachandran & Hubbard,
2001), have been found to be difficult to replicate (Smilek et al.,
2001; see Sagiv et al.,
2006), or suggest that not the color of the target, but the synesthesia elicited by the distractors attracts attention (Palmeri et al.,
2002, Experiment 2). Nevertheless, the question arises
when synesthetic color experience can influence behavior. The crucial factor might be the amount of attention allocated to the inducing grapheme. In the present study, the inducing grapheme was a task-irrelevant distractor because the exact identity of the distractor was not crucial to successfully perform the task. It was only important whether the element was a colored circle or not. Therefore, the amount of attention allocated to the inducing grapheme will most probably have been lower than in the studies that have found a behavioral effect of an inducing grapheme. A low amount of attention might simply not be enough to induce a synesthetic color experience. In line with this idea, Mattingley, Payne, and Rich (
2006) have found that reducing the attentional resources available for processing an inducing grapheme decreases the synesthetic interference in a Stroop-like task. Moreover, it has been suggested that “overt recognition” of the inducing stimuli is crucial (Mattingley et al.,
2001). Our results support this suggestion by showing that focused attention is important for the synesthetic percept to occur.