However, quantifying the types of gaze we experience in a natural environment is intrinsically complicated, and would require one person to wear a head mounted eye tracker to measure with very high precision the fine eye movements other people make. As a first approximation of this, most researchers have used static images and quantified
what people look at. In this case, it has been shown that people's gaze deviations depend on a number of things, such as the task they are performing (Ballard & Hayhoe,
2009), the presence of social cues (faces or gaze; e.g., Birmingham, Bischof, & Kingstone,
2009), as well as how important the object is (‘t Hart, Schmidt, Roth, & Einhauser,
2013). When watching films, observers' eye movements are mainly along the horizontal axis (Dorr, Martinez, Gegenfurtner, & Barth,
2010), and when watching other people (in static or dynamic settings), observers' eye movements are concentrated on the eye region (Risko, Laidlaw, Freeth, Foulsham, & Kingstone,
2012). At this stage, we can only speculate that the interaction between head orientation and prior results from the types of head rotation / gaze deviation that we encounter in the real world. Our experience of social interactions may also account for the differences we find between the rotated and forward facing heads. Specifically, we typically don't attend to people looking away from us in the same manner as we do to people facing us. This could result in higher overall uncertainty about a number of the features that we use to judge their direction of gaze (e.g., their eye direction, their head direction, their body direction, their intentionality, etc.) leading to a greater influence of the prior for direct gaze.