The specific way in which attention modulates contrast-dependent neural responses varies across experiments. Electrophysiology and fMRI studies show reliable attentional modulation of activity in the visual system beginning early in the processing stream; attention-related increases have been shown in V1 and extrastriate cortex (e.g., Gandhi, Heeger, & Boynton,
1999; Herrmann et al.,
2010; Kastner, Pinsk, De Weerd, Desimone, & Ungerleider,
1999; Liu, Pestilli, & Carrasco,
2005; Moran & Desimone,
1985; Offen, Schluppeck, & Heeger,
2009; Pestilli, Carrasco, Heeger, & Gardner,
2011; Ress, Backus, & Heeger,
2000; Reynolds, Pasternak, & Desimone,
2000; Silver, Ress, & Heeger,
2007) and as early as the lateral geniculate nucleus and superior colliculus (Schneider & Kastner,
2009; for reviews see Carrasco,
2011; Reynolds & Heeger,
2009). Two different multiplicative effects of attention have been characterized. First, some single-neuron recordings show that attention increases the response gain, i.e., neurons' firing rates are increased by a multiplicative scale factor (McAdams & Maunsell,
1999; Treue & Martinez-Trujillo,
1999). Second, other studies show that attention causes contrast gain increases, i.e., that attention increases the effective contrast of stimuli within the receptive field by a multiplicative scale factor (Li & Basso,
2008; Martinez-Trujillo & Treue,
2002; Reynolds et al.,
2000). Two analogous additive effects of attention have also been hypothesized. The first, which we refer to as an output baseline increase, is a constant added to the output firing rates. The second, which we refer to as an input baseline increase, is a constant added to the input stimulus drive, increasing the effective stimulus contrast by an additive constant. There are numerous reports of baseline response increases in single-unit electrophysiology experiments (Chawla, Rees, & Friston,
1999; Haenny & Schiller,
1988; Luck, Chelazzi, Hillyard, & Desimone,
1997; Reynolds et al.,
2000). Baseline increases independent of stimulus contrast are typically seen in contrast-response functions measured with functional magnetic resonance imaging (fMRI; Buracas & Boynton,
2007; Kastner et al.,
1999; Murray,
2008; Offen et al.,
2009; Pestilli et al.,
2011; Ress et al.,
2000; Silver et al.,
2007; but see Lu, Li, Tjan, Dosher, & Chu,
2010, for evidence of contrast gain change). Still others report that attention yields a mixture of different effects including additive and multiplicative increases in responses (Williford & Maunsell,
2006). A clear link has been established between various attention-enhanced neural responses and performance accuracy in contrast-dependent perceptual tasks (Anton-Erxleben & Carrasco,
2013; Herrmann et al.,
2010; Herrmann, Heeger, & Carrasco,
2012; Liu, Pestilli, & Carrasco,
2005; Pestilli, Ling, & Carrasco,
2009; Pestilli et al.,
2011; Ress et al.,
2000).