Given the importance of visual working memory in many natural tasks (Hollingworth, Richard, & Luck,
2008), there is good reason to believe that the shape of the error distribution in visual working memory is not arbitrary, but rather adaptive for some loss function, either through the course of evolution, development, or learning in the context of particular tasks. In parallel, in recent years there has been considerable interest in developing computational models that seek to predict the nature of errors in visual working memory. It has been demonstrated that a simple model of visual memory—one that assumes a Gaussian-like distribution of errors—offers a relatively poor account of human memory performance (Bays,
2014; Fougnie, Suchow, & Alvarez,
2012; van den Berg, Awh, & Ma,
2014; van den Berg, Shin, Chou, George, & Ma,
2012; Zhang & Luck,
2008). Recent computational models of visual working memory have sought to explain this property in terms of variability in memory precision (Fougnie et al.,
2012; van den Berg et al.,
2014; van den Berg et al.,
2012), or as a consequence of limits in decoding from populations of spiking neurons (Bays,
2014). In the present paper, I present a complementary perspective: Visual memory errors may be structured in a manner that reduces the expected cost to the organism in behaviorally relevant tasks. This explanation is situated at the computational level of analysis (Marr,
1982), and provides an explanation for behavior in terms of the goals of the organism and the nature of the problem that is being solved. It is worth emphasizing at the outset that an explanation at the computational level does not necessarily contradict explanations at the algorithmic or mechanistic level; particular neural mechanisms or limitations might be adaptive for natural tasks. Hence, the current approach contributes an ecological interpretation to memory error in visual working memory, and emphasizes the task-directed nature of visual working memory (see also Hayhoe, Shrivastava, Mruczek, & Pelz,
2003). This enables existing models of visual working memory to be evaluated in terms of their inherent rationality and fitness for a task, in addition to their ability to fit empirical data.