Research on eye movements toward isolated daily-life objects has shown that the eyes typically land toward the object's center. This phenomenon is referred to as the preferred viewing location (PVL) effect, exactly as the tendency to preferentially land toward the center of words during reading (Rayner,
1979; for reviews, see Vitu,
2008,
2011). For example, Henderson (
1993) presented participants with arrays of line drawings of objects and found that landing positions were clustered around the centers of the objects. This was later confirmed by studies using arrays of photographs of real objects instead of line drawings (Foulsham & Underwood,
2009). Even studies using complex natural scenes with objects embedded in them found that observers tend to preferentially make saccades toward the center of objects (Foulsham & Kingstone,
2013; Nuthmann & Henderson,
2010; Pajak & Nuthmann,
2013). Interestingly, the PVL for objects in scenes is modulated by saccade properties (e.g., saccade direction, see Nuthmann & Henderson,
2010; and launch-site distance, see Pajak & Nuthmann,
2013) as well as object properties (e.g., object size, see Pajak & Nuthmann,
2013; and object category, see Yun, Peng, Samaras, Zelinsky, & Berg,
2013). The PVL phenomenon is typically interpreted as a general visuomotor strategy that aims at a location within the stimulus that optimizes its subsequent processing: Fixating at a word or an object's center maximizes the area of the stimulus that benefits from the high visual acuity that foveal vision provides (Henderson,
1993; McConkie, Kerr, Reddix, & Zola,
1988; Nuthmann & Henderson,
2010; Pajak & Nuthmann,
2013). In contrast with this view, Vitu (
2008,
2011) proposed that the PVL effect observed for words during reading could also be simply a result of the averaging of the activity of population(s) of neurons with large and overlapping receptive/movement fields, exactly as the global effect with two stimuli.