Decision-making in visual search tasks has been explored by studying the foraging behavior of animals (e.g., Charnov,
1976; Hayden, Pearson, & Platt,
2011; McNamara,
1982; Mellgren,
1982; Stephens & Krebs,
1986; Wajnberg, Fauvergue, & Pons,
2000; Ydenberg,
1984) and by studying human behavior in laboratory foraging tasks (e.g., Cain, Vul, Clark, & Mitroff,
2012; Wolfe,
2013; Hutchinson, Wilke, & Todd,
2008; Pirolli,
2007). One major class of theories, termed
Optimal Foraging Theory, provides an overarching theoretical framework for deciding when to quit searching a display (Charnov,
1976; Stephens & Krebs,
1986). One influential idea in optimal foraging theory, Marginal Value Theorem, suggests that we measure the rate of return (e.g., how many apples I am collecting per unit of time) and that we quit searching the current display when the rate of return falls below the average rate of return (for all displays so far) (Charnov,
1976; Mellgren,
1982; Stephens & Krebs,
1986; Wajnberg et al.,
2000; Ydenberg,
1984). Marginal Value Theorem correctly predicts that if we increase travel time (e.g., increasing the distance between trees in an orchard) that people will search longer before moving onto a new display. Targets cannot be acquired during travel, so increased travel decreases the average rate. Thus, people search longer because it takes longer for the current rate to fall to the average rate.