When we look at a face we have a clear expectation of its basic structure in terms of the constituent elements and their configuration. Expectation also plays a role in the perception of attributes such as sex and age (Armann & Bülthoff,
2012; Voelkle, Ebner, Lindenberger, & Riediger,
2012). There is a bias to respond “male” when asked to report a person's sex from an image of their face (Armann & Bülthoff,
2012; Cellerino, Borghetti, & Sartucci,
2004) that has also been reported in chimpanzees (de Waal & Pokorny,
2008). A similar “male bias” has also been found for body shape (Johnson, Iida, & Tassinary,
2012) and motion (Troje, Sadr, Geyer, & Nakayama,
2006). It has been suggested that, in human history, misclassifying a man as female has generally proved to be potentially more dangerous than misclassifying a woman as male (Armann & Bülthoff,
2012). Whenever judgments are made under uncertainty and the costs of errors are asymmetrical in this way, it has been argued that human decision-making should be biased toward making less costly errors. This bias might increase overall error rates, but it minimizes overall cost (Haselton & Buss,
2000; Haselton & Nettle,
2006).