The PL stimuli used to test visual information processing had target areas that were either presented against a nonpatterned uniform background (e.g., Cartoon or Contrast stimulus), or against a similarly designed background that lacked only that specific visual modality (e.g., coherent Form-, or Local motion stimulus). To compare the salience of the target areas between stimuli, the salience of their backgrounds was taken into account. We computed the parameter effective salience (ES) to determine the degree of salience within a target area of a stimulus relative to its background. This was done in two steps: by calculating standard salience maps and values for the total stimulus, and then calculating salience of the target area relative to the nontarget background. First, a standard salience map of a PL stimulus was constructed using the graph-based visual salience algorithm (GBVS; Harel,
2011; Harel et al.,
2006) for MATLAB (MATLAB, Natick, MA). This algorithm computed salience maps using feature channels like contrast, intensity, and motion, by combining the salient information of preceding maps. In the present study, we used two consecutive images to construct a standard salience map of both static and dynamic stimuli. We activated the channels that corresponded with the visual information content of each visual stimulus' target area. The activated channels represented the visual modalities the target was defined by. The channels orientation, contrast, color, and flicker were activated for Cartoon, whereas only flicker was activated for Local motion and Global motion. The channel orientation was used for Form, color for Color, and contrast and orientation for Contrast. Standard settings for weights of feature channels (i.e., all weights ‘1′) and orientations were applied and the global–mean local maxima scheme was selected as normalization algorithm (Harel,
2011; Harel et al.,
2006).
Figure 2 shows the two iteration steps to construct the standard salience map for sequences of two image presentations of the stimuli Form and Local motion (1280 × 1024 pixel images), each with the target area in the lower right corner (see step 1A; first image presentation, and 1B; second image presentation, in
Figure 2). Simultaneously, the salience value in terms of percentage of salient pixels was calculated. Next, the average salience value in the nontarget area (three quadrants) was subtracted from the salience value in the target area (one quadrant; step 2). This was done by calculating the 85
th percentile of the salience value in the nontarget areas and subtracting this value from the corresponding total salience value of the standard salience map. This step was added to calculate the relative contribution of the visual information presented in the target area to overall stimulus salience, thereby assuming a linear relation. In
Figure 2 it can be seen that the salience map of Local motion remained equal after step 2, since the 85
th percentile salience of the nontarget area was about zero. However, for Form, step 2 resulted in a clear contribution of the coherent form to salience in the target area compared to the nontarget areas, i.e., effective salience.