A theoretically more sound adaptive procedure is a class of entropy-based Bayesian adaptive procedures, such as the psi method (Kontsevich & Tyler,
1999), the quick methods (Lesmes, Jeon, Lu, & Dosher,
2006; Lesmes, Lu, Baek, & Albright,
2010; Lesmes et al.,
2015; Lu & Dosher,
2013), Bayesian adaptive estimation (Kujala & Lukka,
2006), adaptive design optimization (Cavagnaro, Myung, Pitt, & Kujala,
2010), and active data collection (DiMattina,
2015; DiMattina & Zhang,
2008,
2011). Formulated within an information-theoretic Bayesian framework, these procedures update the posterior distributions of the parameters in a psychological function sequentially with incoming observations. The
usefulness of each stimulus on a given trial is quantified by the expected reduction of entropy of the posteriors, or equivalently the uncertainty of the parameters. In general terms, the
utility function measures the usefulness of a given stimulus choice, written in the following form:
where
u(
s,
y,
θ), called the sample utility, is a function of stimulus
s, observation
y, and parameter
θ;
p(
y|
s,
θ) is the statistical model; and
p(
θ) is the prior distribution of
θ. For example, a psychometric function
p(
y|
s,
θ) describes the probability of correct response for a given stimulus
s, with the parameter
θ containing a threshold and slope and the response
y being either a correct response or an incorrect response. The sample utility
u(
s,
y,
θ) quantifies the usefulness of stimulus
s with a specific parameter value
θ and a potential response
y. A particular specification of
u(
s,
y,
θ) is
in which
p(
θ) is the prior distribution of
θ, and
p(
θ|
y,
s) is the posterior. Therefore,
u(
s,
y,
θ) can be interpreted as the reduction in the uncertainty about parameter
θ after a new trial with a stimulus
s and an observation
y. By taking the integral of the sample utility over all possible observations
y and parameters
θ, the derived
expected utility U(
s) in
Equation 1 measures the
expected information gain brought by the stimulus
s (Cover & Thomas,
1991). The design that maximizes the expected utility is selected and presented in the next experimental trial. Hence, the optimal stimulus is expected to yield the largest information gain about the psychological function in the response on the next trial.