Visual search is a frequently used behavior that includes many psychological aspects, such as visual perception, attention, memory, learning, and decision making (Nakayama & Martini,
2011). Evidence drawn from the literature about these processes shows that low-level properties of the stimuli (Itti & Koch,
2000; Parkhurst, Law, & Niebur,
2002; Wolfe,
2007) and higher level factors interact to guide target selection during visual search (Schütz, Braun, & Gegenfurtner,
2011; Tatler, Hayhoe, Land, & Ballard,
2011). Among the latter top-down influences, task demands, knowledge about the visual properties of the stimuli and statistical regularities of the environment have been shown to contribute to search performance (see Eckstein,
2011, for a review). The visual system also takes into account its own properties when planning fixations, for example the inhomogeneity of the retina (Najemnik & Geisler,
2005,
2008). It is important to understand how this knowledge about the environment and the structure of the visual system is acquired. Here we explore the hypothesis that the reward system, which is generally implicated in the learning of behaviors (Montague, Hyman, & Cohen,
2004) offers a suitable way for implementing the learning process for optimally deploying gaze during visual search tasks.