The Brains Dress Code: How The Dress allows to decode the neuronal pathway of an optical illusion

Abstract

Optical illusions have broadened our understanding of the brains role in visual perception 13. A modern day optical illusion emerged from a posted photo of a striped dress, which some perceived as white and gold and others as blue and black. Theories on the differences have been proposed and included e.g. colour constancy, contextual integration, and the principle of ambiguous forms4, however no consensus has yet been reached. The fact that one group sees a white/gold dress, instead of the actual blue/black dress, provides a control and therefore a unique opportunity in vision research, where two groups perceive the same object differently. Using functional magnetic resonance imaging (fMRI) we can identify human brain regions that are involved in this optical illusion concerning colour perception and investigate the neural correlates that underlie the observed differences. Furthermore open questions in visual neuroscience concerning the computation of complex visual scenes can be addressed. Here we show, using fMRI, that those who perceive The Dress as white/gold (n=14) have higher activation in response to The Dress in brain regions critically involved in visual processing and conflict management (V2, V4, as well as frontal and parietal brain areas), as compared to those who perceive The Dress as blue/black (n=14). These results are consistent with the theory of top-down modulation5 and extend the Retinex theory6 to include differing strategies the brain uses to form a coherent representation of the world around us. This provides a fundamental building block to study interindividual differences in visual processing.

Meeting abstract presented at VSS 2016