August 2016
Volume 16, Issue 12
Open Access
Vision Sciences Society Annual Meeting Abstract  |   September 2016
Unconscious affective feedback modulates behavioral choice
Author Affiliations
  • Xiuling Zhang
    School of Psychology, Northeast Normal University, China
  • Xue Zhang
    Institute of Psychology, CAS, China
  • Qiyang Nie
    Department of Psychology, Ludwig-Maximilians-Universität München
  • Sheng He
    Department of Psychology, University of Minnesota
  • Jing Luo
    Department of Psychology, Capital Normal University, China
  • Yi Jiang
    Institute of Psychology, CAS, China
Journal of Vision September 2016, Vol.16, 441. doi:
  • Views
  • Share
  • Tools
    • Alerts
      This feature is available to authenticated users only.
      Sign In or Create an Account ×
    • Get Citation

      Xiuling Zhang, Xue Zhang, Qiyang Nie, Sheng He, Jing Luo, Yi Jiang; Unconscious affective feedback modulates behavioral choice. Journal of Vision 2016;16(12):441.

      Download citation file:

      © ARVO (1962-2015); The Authors (2016-present)

  • Supplements

One's behavioral choice is usually based on many external and internal factors which he or she may not be all aware of. Recent studies have shown that certain subliminal visual information, especially that with strong emotional connotation, can still be processed and even influence our spatial attention. The current study further queries whether behavioral choice can be modulated by the consequence of the choice at a level below conscious awareness. We show that subjects' choices of two otherwise equivalent items are significantly influenced by the invisible interocularly suppressed feedbacks following their choices, so that overall they tend to select the item followed by appealing feedback and avoid the item followed by aversive feedback despite they are unaware of the nature of the feedbacks. Our findings demonstrate that humans can optimize their behavior without conscious cost-benefit calculation.

Meeting abstract presented at VSS 2016


This PDF is available to Subscribers Only

Sign in or purchase a subscription to access this content. ×

You must be signed into an individual account to use this feature.