Gegenfurtner et al. (
2015) hypothesized that the ambiguity arises because the distribution of colors
within the dress closely matches the distribution of natural daylights (Granzier & Valsecchi,
2014; Wyszecki & Stiles,
1982). Previous results (Beer, Dinca, & Macleod,
2006; Bosten, Beer, & MacLeod,
2015; Pearce, Crichton, Mackiewicz, Finlayson, & Hurlbert,
2014; Witzel, Valkova, Hansen, & Gegenfurtner,
2011) have lent support to the idea that people are less certain in color estimation along the daylight locus (a region of the color space along whose axis' daylight varies). More specifically, when people are asked to produce neutral settings of objects (e.g., of a uniform disk), the settings tended to vary along the daylight locus (Witzel et al.,
2011). Pearce et al. (
2014) found that discrimination of illumination changes is particularly poor along the daylight locus. Gegenfurtner et al. (
2015) rotated the color distribution of #thedress photograph, forcing it to lie away from the daylight locus and showed that the ambiguity in perceived dress color disappeared with this manipulation. Thus, the distribution of colors in the photograph along daylight locus creates a degree of uncertainty that might force observers resort to their priors in interpreting the image – and it is those differences in priors that distinguishes a “blue” from a “white” perceiver. What then, are these priors about?