How do arousal states govern behavior? Arousal levels are largely regulated by the locus coeruleus–norepinephrine system, a component of the ascending reticular activating system (Aston-Jones & Cohen,
2005b; Moruzzi & Magoun,
1949; Sara,
2009). This system, which is also believed to play a role in governing vigilance (Berridge,
2008; Carter et al.,
2010) and stress responses (Valentino & Van Bockstaele,
2008), projects widely throughout the brain and is believed to influence a host of cognitive processes (Sara,
2009). Despite the ubiquitous role that arousal seems to play in affecting behavior, the mechanism by which arousal state modulates representations remains unclear. While some have theorized that arousal levels modulate the gain of neural responses (Aston-Jones & Cohen,
2005a; Gayet, Paffen, Belopolsky, Theeuwes, & Van der Stigchel,
2016; Mather, Clewett, Sakaki, & Harley,
2015), only a handful of studies have directly tested this intriguing hypothesis (Cano, Bezdudnaya, Swadlow, & Alonso,
2006), particularly in humans (T.-H. Lee, Baek, Lu, & Mather,
2014; T. H. Lee, Sakaki, Cheng, Velasco, & Mather,
2014; Phelps, Ling, & Carrasco,
2006). In this study, we examined how reward-driven arousal states affect the human contrast response. The contrast response function is one of the most well-characterized neural responsivity profiles in vision, mapping the nonlinear relationship between the physical contrast of a signal and its resultant neural response (Ohzawa, Sclar, & Freeman,
1982). This gain profile plays a primary role in determining what we can and cannot see in our visual environment, and the shape of this function has already proven itself to be malleable to a number of cognitive processes, including attention (Cameron, Tai & Carrasco,
2002; Carrasco, Ling, & Read,
2004; Herrmann, Montaser-Kouhsari, Carrasco, & Heeger,
2010; Ling & Carrasco,
2006a,
2006b; Reynolds & Chelazzi,
2004; Reynolds & Heeger,
2009) and competition (Ling & Blake,
2012; Moradi & Heeger,
2009). Although there is evidence to suggest that arousal states alter human perception (Keil et al.,
2003; T.-H. Lee, Baek et al.,
2014; T. H. Lee, Sakaki et al.,
2014; Lojowska, Gladwin, Hermans, & Roelofs,
2015; Phelps et al.,
2006; Woods, Philbeck, & Wirtz,
2013), very little work has directly explored how arousal levels might influence the contrast response profile (Cano et al.,
2006; Zhuang et al.,
2014), particularly in humans (Song & Keil,
2014). Some theorize that the slope of a response profile becomes steeper with arousal level (Aston-Jones & Cohen,
2005a), which would increase discriminability straddling a certain range of intensities. However, other reports from animal models suggest instead that contrast responsivity increases multiplicatively when alertness is high, effectively boosting the overall signal-to-noise ratio (Cano et al.,
2006). In this study, we employed psychophysical measures of contrast sensitivity to evaluate these competing hypotheses, examining the role that arousal level plays in altering contrast sensitivity in humans. In particular, we assessed how arousal alters the shape of the contrast psychometric function, quantifying the specific gain changes brought about by arousal.