The horizontal–vertical illusion (HVI) is the effect that a vertical line is perceived as longer than a horizontal line of the same length. This illusion may have been first described by Fick in
1851 and first studied systematically by Wilhelm Wundt in
1862. The classic form of the illusion uses an “L” shape, and the lengths of the legs of the L are compared (
Figure 1A). The HVI has been observed in both two-alternative, forced choice designs (Avery & Day,
1969; Craven,
1993; Mamassian & de Montalembert,
2010; Wolfe, Maloney, & Tam,
2005) and in continuous adjustment designs (Brosvic & Cohen,
1988; Cormack & Cormack,
1974; Hamburger & Hansen,
2010; Higashiyama,
1996; Künnapas,
1955,
1957b,
1959; Lipshits, McIntyre, Zaoui, Gurfinkel, & Berthoz,
2001; Pollock & Chapanis,
1952; Prinzmetal & Gettleman,
1993). Not only vertical lines, but also lines of other nonhorizontal orientations are perceived as longer than horizontal lines of the same length (Cormack & Cormack,
1974; Craven,
1993; Pollock & Chapanis,
1952). The HVI also occurs when the observer provides a haptic-only response (Gentaz & Hatwell,
2004; Heller, Calcaterra, Burson, & Green,
1997; Heller & Joyner,
1993) and has been observed across cultures (Jahoda & Stacey,
1970; Segall, Campbell, & Herskovits,
1963). The strength of the illusion is affected by the shape of the visual field (Künnapas,
1957b,
1959; Pearce & Matin,
1969; Prinzmetal & Gettleman,
1993; Williams & Enns,
1996), the presence of a depth or slant cue (Girgus & Coren,
1975; Gregory,
1974; Schiffman & Thompson,
1975; Von Collani,
1985; Williams & Enns,
1996), stimulus context (Armstrong & Marks,
1997), body orientation (Klein, Li, & Durgin,
2016), and whether you stand on top of a building (Jackson & Cormack,
2008).