First, observers fixated a red dot that subtended 0.264 degree of visual angle on a gray background. Then, the dress was presented while the fixation dot remained in place. The fixation dot was located at either the upper right or lower left corner (
Figure 3a). We chose these two regions to test whether the luminance in the close neighborhood of the first fixation determines the perceived colors. The rationale is that fixating a bright region, such as in the top right of the image, leads to an assumed high illumination for the entire image. To obtain color constancy, this illumination is discounted for in the entire image and, hence, the colors of the dress appear to be biased toward darker colors, i.e., more black and blue. Conversely, if the first fixation is in the dark region at the bottom left, the assumed illumination would be darker, inducing a brighter percept, i.e., more akin toward white and gold. To support this rationale, we used a color constancy algorithm. First, we determined the average RGB values close to the fixation dots. Because these were very high and low values, respectively, we reduced the bright values and increased the dark values by about 50% (otherwise the image would appear totally black or white, respectively). Then, we divided the R, G, and B values of each pixel of the image by the R, G, and B values of this estimated assumed illumination to discount for the illumination. As expected, assuming a high illuminance (as in the top right corner of the dress image) leads to a darker output, more black and blue. Conversely, assuming a dark illumination (as in the bottom left) leads to a brighter output, more white and gold. It is important to note that these regions were not the target of the first saccades in Experiment 2a. We have chosen these extreme luminance regions on purpose to test whether the luminance at the first fixation could determine the percept.
We used a gaze-contingent display, i.e., the image appeared only if the observers were steadily fixating. The fixation point disappeared 1 s after the dress image presentation. Then, participants freely explored the image during an additional 5 s. They were then asked to report the two colors of the dress and whether they had seen the image before. Thirteen observers had previously seen the dress and were excluded from the analysis.