In early 2015, an image of a dress seen by some as white/gold (w/g) and others as blue/black (b/bl) became an Internet phenomenon. Widespread interest in “the dress” is most probably due to the veridical sense of personal perception combined with the categorical nature of color naming. A special issue of
Current Biology (June 29, 2015) received contributions from several well-known color vision researchers (Gegenfurtner, Bloj, & Toscani,
2015; Lafer-Sousa, Hermann, & Conway,
2015; Winkler, Spillmann, Werner, & Webster,
2015). These communications suggested individual differences in the perceived dress color are likely to reflect differences in color constancy mechanisms, whereby the perceived colors of objects remain relatively stable under varying illumination conditions, specifically in relation to the priors used for interpreting the illumination of the dress (Brainard & Hurlbert,
2015). However, it is unclear whether the neural mechanisms underlying perception of the dress reflect differences in low- or high-level color constancy mechanisms.
The light reflected to the eye from an object depends on both the constant surface reflectance properties of the object and the variable spectrum of illumination (Mollon,
2006). Neural mechanisms for color constancy resolve these signal ambiguities so that even under changing illumination, a lemon will generally appear yellow. The image of the dress poses a difficult problem for our color constancy mechanisms: first, because the white balance of the photo does not match the illumination of the scene and, second, because the distribution of pixel colors in the image matches the distribution of daylight colors (Gegenfurtner et al.,
2015). Hence, individual differences could result from different interpretations of the illumination cues in the image such that individuals who assume warm or cool illumination sources will perceive the dress as blue or white, respectively (Brainard & Hurlbert,
2015). Consistent with this idea, the degree of ambiguity in color naming is reduced when observers are shown a cropped image of the dress with fewer illumination cues. Furthermore, when comparing groups of w/g and b/bl perceivers, differences in color matching mostly involve lightness rather than chromaticity per se (Gegenfurtner et al.,
2015).
The distribution of colors is likely to explain why this particular image revealed individual differences in color categorization (Brainard & Hurlbert,
2015). The pixel chromaticities of the dress image cluster along the CIE natural daylight locus. Observers' judgments of unique white (Bosten, Beer, & MacLeod,
2015) and discrimination of illuminance changes (Pearce, Crichton, Mackiewicz, Finlayson, & Hurlbert,
2014) are poorer in the oblique (blue/yellow) direction than in the cardinal directions of color space. Bosten et al. (
2015) suggested that the daylight locus may be important for generating individual differences in perception of the dress colors because the pixel chromaticities and illuminance cues in the image produce two different but similarly likely priors: one that the illuminant is blue, the other that it is yellow. Findings from Winkler et al. (
2015) reveal asymmetries in this axis; when the colors of the dress are inverted, the vast majority of observers see the fabric as yellow or gold with no observers interpreting the fabric as white. This suggests a tendency to attribute blueness to lighting as opposed to surface properties. In support of the idea that perceived illumination is important, Chetverikov and Ivanchei (
2016) found that the proportion of observers who see the dress as w/g versus b/bl changes depending on viewing illumination.
We were interested in whether brightening and darkening illusions would alter chromatic perception of the dress, particularly in terms of color naming. It is well known that fast off and fast on temporal sawtooth profiles give an illusion of brightening or darkening, respectively (Bosten & MacLeod,
2013; Cavanagh & Anstis,
1986). The large spatial extent of sawtooth adaptation aftereffects suggests a mechanism with large receptive fields; however, the lack of interocular transfer suggests a low-level neural locus (Anstis & Harris,
1987). Although psychophysicists have suspected retinal involvement in sawtooth brightening illusions, a recent toad eyecup study (Riddell, Hugrass, Jayasuriya, Crewther, & Crewther,
2016) showed that ramped stimuli associated with brightening and darkening percepts produce greater and lesser plateau direct-coupled electroretinogram potentials, respectively. If shifting apparent brightness can shift observers' color judgments, this would suggest that achromatic mechanisms play an important role in modulating perception of the dress colors. Such modulation is bottom up and at variance with theories that emphasize the role of frontal and parietal regions in determining perception of the dress colors in a top-down fashion (Schlaffke et al.,
2015). Furthermore, it would suggest that individual differences in dress color interpretation could be due, in part, to differences in brightness perception between observers.
Although most of the literature has focused on individual differences in perception of the dress, we took a different approach by investigating whether changing the apparent brightness can change perception of the dress colors within individual observers. Our first aim was to obtain a psychophysical measure of observers' biases toward w/g or b/bl perception. To achieve this, we took images of the dress that were white-balanced to appear unambiguously w/g or b/bl. We then created a series of images that morphed from w/g to b/bl with the original dress at the 50% morph level. This allowed us to identify the morph level at which observers are equally likely to report the dress as w/g or b/bl (the point of subjective equality or PSE) with PSE scores further away from 50% indicating a greater degree of perceptual bias. Our main aim was to measure the effects of apparent brightening and dimming on color categorization by superimposing fast off and fast on rotating gratings on a selection of morphed dress images (see
Supplementary Movie 1). Based on previous work (Chetverikov & Ivanchei,
2016), we expected fast off stimulation (apparent brightening) to decrease the likelihood of b/bl perception and fast on stimulation (apparent dimming) to increase the likelihood of b/bl perception.