In previous studies we have shown that meaningful visual images can act as reinforcers for saccades, as saccadic adaptation was stronger to images of human bodies (head and torso) than to noise patterns (Meermeier et al.,
2016). Moreover, when the saccade target displayed a novel image in every trial rather than always the same image, adaptation was even stronger (Meermeier, Gremmler, & Lappe,
2017). If visual inspection, curiosity, or social interactions are considered basic needs, the described images of humans might be categorized as primary reinforcers. Social orientation, the drive to mate and make friends, is a human key feature. When viewing a scene special attention is given to features of human bodies or faces, often triggering an orientation or approach response (Bindemann, Burton, Langton, Schweinberger, & Doherty,
2007; Downing, Bray, Rogers, & Childs,
2004; Downing, Jiang, Shuman, & Kanwisher,
2001; Hershler & Hochstein,
2005; Ro, Friggel, & Lavie,
2007; Rothkopf, Ballard, & Hayhoe,
2007). Humans orient to other humans even in the presence of other more salient features (End & Gamer,
2017) and from a very young age (de Schonen, Mathivet, & Deruelle,
1989; Johnson, Dziurawiec, & Morton,
1991). Therefore, the orientation toward images of humans might be a primary mechanism.