An important factor that influences choice of gaze location is the value of the information for the current behavioral goal. It has been demonstrated that primary rewards, in the form of money or points in humans or juice in monkeys, influences eye movements in a variety of experiments (Navalpakkam, Koch, Rangel, & Perona,
2010; Gottlieb,
2012; Schütz, Trommershäuser, & Gegenfurtner,
2012). It remains to be established how to make the link between the primary rewards used in experimental paradigms and the secondary rewards that operate in natural behavior, where eye movements are for the purpose of acquiring information (Tatler & Land,
2011; Hoppe & Rothkopf,
2016; Tong, Zohar, & Hayhoe,
2017). In principle, the neural reward machinery provides an evaluation mechanism by which gaze shifts can ultimately lead to primary reward, and thus potentially allows us to understand the role that gaze patterns play in achieving behavioral goals. A general consensus is that this accounting is done by a secondary reward estimate, and a huge amount of research implicates dopamine in this role. It is now well established that cells in many of the regions involved in saccade target selection and generation are sensitive to expectation of reward, in addition to coding the movement itself (e.g., Platt & Glimcher,
1999; Sugrue, Corrado, & Newsome,
2005; Gottlieb,
2012; Yasuda, Yamamoto, & Hikosaka,
2012). There is also good evidence that the neural reward machinery acts in ways predicted by reinforcement-learning models (Schultz,
2000; Lee, Seo, & Jung,
2012). The challenge is to understand just how the rewards modulate momentary action selection in the context of ongoing behavior.