When cognitive factors are held constant, brighter stimuli are associated with a smaller pupil diameter (Watson & Yellott,
2012; Binda & Gamlin,
2017) and increased visuocortical activity, as indicated by larger visual event-related potential components such as the P1 and N1 (Johannes, Münte, Heinze, & Mangun,
1995) and larger steady-state visually evoked potential (ssVEP) power (Regan,
1973). Thus, pupil diameter and ssVEP power have a negative relationship across luminance levels. However, when luminance is held constant, larger pupil diameter is often associated with larger visuocortical activity. That is, the amplitude of the ssVEP—a brain-electric signal primarily reflecting striate-cortex activity (Müller, Teder, & Hillyard,
1997; Di Russo et al.,
2007)—also increases in response to increased working-memory load (Silberstein, Nunez, Pipingas, Harris, & Danieli,
2001), for attended relative to unattended stimuli (Morgan, Hansen, & Hillyard,
1996; Hillyard et al.,
1997; Müller et al.,
1998; Müller, Malinowski, Gruber, & Hillyard,
2003), and for emotional compared to neutral stimuli (Keil et al.,
2003; Keil, Moratti, Sabatinelli, Bradley, & Lang,
2005; McTeague, Shumen, Wieser, Lang, & Keil,
2011; Wieser, Miskovic, & Keil,
2016). Considering the large range of conditions under which pupil diameter and visuocortical activity covary when luminance is held constant, the question arises whether these two variables are causally linked, and to what degree they cofluctuate.