September 2018
Volume 18, Issue 10
Open Access
Vision Sciences Society Annual Meeting Abstract  |   September 2018
The Influence of Shape Curvature on Decision-Making Processes
Author Affiliations
  • Grace Remboldt
    Department of Psychology, Sonoma State University
  • Rebecca Neal
    Department of Psychology, Sonoma State University
  • Olivia Krieger
    Department of Psychology, Sonoma State University
  • Alexandra Theodorou
    Department of Psychology, Sonoma State University
  • Jesse Bengson
    Department of Psychology, Sonoma State University
Journal of Vision September 2018, Vol.18, 320. doi:10.1167/18.10.320
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      Grace Remboldt, Rebecca Neal, Olivia Krieger, Alexandra Theodorou, Jesse Bengson; The Influence of Shape Curvature on Decision-Making Processes. Journal of Vision 2018;18(10):320. doi: 10.1167/18.10.320.

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      © ARVO (1962-2015); The Authors (2016-present)

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Abstract

Previous studies on object preference have demonstrated preference for curvature over angularity. Evidence suggests something fundamental about curvature that generates attraction and positive response. Although positive valence associations have been demonstrated, no study has explored the role of curved contour on decision-making. We designed an experiment in which participants were presented with a cue and instructed to make a decision to expect something happy or something sad. Each cue presented was either curved or its angular counterpart. We found an effect of curvature, demonstrating that participants were more likely to expect something happy when presented with curved stimuli. These results provide evidence that curvature in the visual field may bias decisional outcomes.

Meeting abstract presented at VSS 2018

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